FIRMS
More Revenue, Fewer Complaints, Satisfied Clients
FPSB’s international study conducted with 92 financial services firms in 12 territories representing over 120,000 financial advisors showed why the majority of firms plan to grow their number of CERTIFIED FINANCIAL PLANNER professionals
59%
of firms reported that employing CFP professionals led to fewer client complaints.
69%
of firms reported that employing CFP professionals lowered corporate risk.
69%
of firms reported that CFP professionals have a higher rate of growth of assets under management.
76%
of firms found that employing CFP professionals led to increased client retention.
79%
of firms plan to grow the number of CFP professionals.
84%
of firms said employing CFP professionals had a positive impact on client satisfaction within the firm.
Why Firms Value CFP Certification
VALUE OF CFP CERTIFICATION
By completing internationally recognized initial and ongoing CFP® certification requirements, a CERTIFIED FINANCIAL PLANNER professional demonstrates to clients and potential clients a commitment to professionalism and that she or he has met rigorous competency, ethics and professional practice standards to provide comprehensive financial planning services. CFP® Certification benefits a variety of individuals and groups, including:
The Public
Consumers rely on the CERTIFIED FINANCIAL PLANNER marks to help them identify competent, ethical financial planners who have committed to placing their clients’ interests first.
Practitioners
Financial planners and financial advisers value CERTIFIED FINANCIAL PLANNER certification, with many saying they were able to increase both their compensation and client base within 12 months of becoming certified with the CFP® marks.
Firms
Financial services firms value CERTIFIED FINANCIAL PLANNER professionals for their contributions to productivity and profitability, as well as for lowering firms’ compliance risks and increasing client satisfaction.